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THESE ILLUSTRATIONS WERE CREATED AS PART OF A CONCEPTUAL PROJECT FOR H&T, DESIGNED SPECIFICALLY WITH A BRANCH IN CAMDEN IN MIND — A YOUTHFUL, COLOURFUL, AND CREATIVE AREA OF LONDON. THE GOAL WAS TO MAKE THE BRAND FEEL LESS CORPORATE AND MORE COMMUNITY-DRIVEN, REFLECTING THE LIVELY PERSONALITY OF THE AREA. I STUCK WITH A SIMILAR COLOUR PALETTE TO WHAT THE COMPANY ALREADY USES TO MAINTAIN BRAND RECOGNITION, WHILE INTRODUCING A MORE PLAYFUL AND ENERGETIC STYLE. I WANTED TO REIMAGINE THE IDEA OF BUYING, SELLING, AND LOANING THROUGH A CREATIVE AND ARTISTIC LENS. USING BOLD SHAPES, EXAGGERATED PROPORTIONS, AND RICH COLOURS, I GAVE THE ARTWORK A STRONG SENSE OF RHYTHM AND MOVEMENT, INSPIRED BY THE ENERGY OF BOTH MUSIC AND EXCHANGE. I ALSO WANTED TO CELEBRATE THE DIVERSITY AND INDIVIDUALITY THAT CAMDEN IS KNOWN FOR, MAKING THE DESIGNS FEEL AUTHENTIC TO THE LOCAL COMMUNITY. BY FEATURING INSTRUMENTS AND EXPRESSIVE CHARACTERS, THE DESIGNS TURN A TRANSACTIONAL CONCEPT INTO SOMETHING WARM, VIBRANT, AND HUMAN — PERFECTLY SUITED TO CAMDEN’S UNIQUE AND ECLECTIC SPIRIT.